I guess not really. Our world has become so digitalized, it’s hard to impress anyone. We take a lot of these technological advancements for granted. Our smartphone, for instance, is becoming like your good old multipurpose army knife today, doing so many tricks and integrating so many services. Just imagine a day without it!
But imagine if you were working for a company which is not ‘digital born,’ implying dinosaur-like, bureaucratic and conservative processes. Now all of a sudden you feel a tsunami coming your way — as customers, consumers, employees and shareholders alike demand a digital experience in all areas of business.
That said, the prospect of digital transformation is not new to legacy companies anymore since most organizations are in the midst of a certain amount of transformation. The question which still arises is — how do we extract business value from digital transformation?