Engineering impact: how we built a business on Tech for Good

Aron van der Sanden, Maikel de Maertelaere, Ilja Heitlager & Agne Nainyte
July 7, 2025 · 3 min read English

In the world of technology, it’s easy to get caught up in the details—the lines of code, the complex systems, the day-to-day decisions. But we’ve never lost sight of the bigger picture: our work shapes society. And not in abstract terms, but in real, tangible ways—through the infrastructures we secure, the platforms we build, and the essential services we keep running. Every decision we make carries weight—because at the end of the day, technology doesn’t just support society; it helps define it.

When you're entrusted with the digital foundations of transport & logistics, financial services, energy, retail, public & government, and manufacturing, thinking ahead isn’t optional. It becomes second nature. That’s why sustainability isn’t a side concern—it’s embedded in how we work. A natural outcome of our focus on quality, resilience, and long-term partnerships.

Long before ESG entered the conversation, we were already delivering on what matters. Not because it was trending, but because it’s always been how we work. What matters is building systems that are resilient, secure, and built to last. It’s about making choices that serve people, not just technology—ensuring critical services stay online, data stays protected, and the impact of our work is felt in the real world. That’s only possible with a 100% mentality: a commitment to do whatever it takes to get it right, every time. For us, that’s always been the point.

Built-in sustainability: ahead of the curve

We’re often asked: What’s your sustainability strategy?

The truth is, we have one—but it’s not an afterthought or a standalone document. It’s embedded in our thinking, our engineering, and our partnerships. In a world of constant digital transformation, we've learned something essential: technology isn't just about what systems can do —it’s about the impact they create.

When you aim for 100%, you’re also aiming for 100% code quality. That naturally leads to clean code—code that’s more energy-efficient by design. No workarounds or shortcuts. Just well-thought-out solutions that run smoother and waste less.

Long before Green IT became a requirement for collaboration, we were designing lean architectures, writing sustainable codebases, and building platforms that last. Not for compliance, but because that’s what responsible engineering requires.

Even in the days of dedicated hardware, we were never tempted to solve problems by simply buying bigger boxes. And as we embraced highly scalable cloud infrastructures, our mindset stayed the same: right-sizing environments to be truly beneficial for the customer, always applied the right and latest tech for that purpose, never because the tech was just fashionable.

This is what Tech for Good means to us already for 25 years. It’s not a slogan. It’s a mindset. One that puts purpose at the heart of innovation and sees technology as a long-term driver for positive, lasting impact.

A value creation model with full-circle impact

At the core of our business is a value proposition model that drives impact across business, society, and the planet. This isn’t theoretical—it’s how we operate every day.

It starts with people: skilled, curious professionals who take ownership of their craft. We invest in their growth through mentorship, learning, and a culture rooted in autonomy and continuous improvement. When people thrive, everything else follows. Around them, we cultivate durable relationships—with customers, suppliers, and research communities. Yes, we use energy and hardware like any tech company. Our real impact isn’t in quick IT fixes, but in well-considered solutions built to last.

Our model combines deep expertise in Cloud, Data & AI, Software, and Security with small, expert teams and reusable, high-quality components. It’s a people-first approach that elevates both outcomes and those who deliver them.

The result? Measurable value: engaged colleagues, loyal customers, resilient partnerships, societal contribution, and long-term financial health. When all these elements align, the impact is clear—more sustainable outcomes, more resilient organizations, and a stronger digital society.

Engineering efficiency, cutting CO₂ at scale

We take responsibility for our own footprint—running energy-aware offices and powering our data centers with green electricity. But we know our greatest climate impact happens upstream: in the IT landscapes, data ecosystems, and supply chains we help transform.

The most powerful driver of sustainability is efficiency—engineered thoughtfully and delivered at scale. That’s why we embed climate action into the fundamentals of our work. Not through grand pledges, but by optimizing the systems that power our customers’ businesses—reducing waste, streamlining operations, and designing architectures that align performance with carbon goals. Sometimes, it’s as simple as making sure development environments don’t run at night—when no one’s coding anyway.

When we modernize legacy platforms or eliminate inefficient data flows, we’re not just improving operations—we’re cutting emissions by the thousands.

Take our collaboration with a major logistics provider: we redesigned their delivery chain for greater speed and efficiency while significantly lowering emissions. Or our work with Akamai, where we rethought data processing in fraud detection for one of the largest banks in the Netherlands to avoid computing what didn’t need to be computed—less data, less energy, more impact.

From right-sized infrastructure and intelligent data usage to smart scheduling and clean architectures—especially in energy-intensive domains like GenAI—we design systems that deliver more with less.

This dual focus—on reducing our own footprint and enabling our customers to do the same—is how we make sustainability a built-in result of doing the job right. Every project. Every time. By design.

Resilience: The overlooked 'S' in ESG

While environmental metrics often dominate the ESG conversation, the social dimension is just as vital. For us, the “S” is about protecting people—by securing the digital systems they rely on. This goes beyond looking after our colleagues. In a connected world, responsibility extends down the supply chain and across every layer of infrastructure.

That’s why we treat our work as a form of digital care. Quiet. Continuous. Deeply responsible. We call it digital resilience. In an increasingly digital society, true sustainability requires stable, secure, and available infrastructure. Resilience is not just a technical requirement—it’s a social safeguard.

Yes, we track our carbon. But we also measure what truly supports people: uptime, traceability, data integrity, cyber resilience, and privacy. Supporting society starts with securing its digital foundations.

Shaping sustainable IT, together

As energy costs rise and regulations tighten, expectations for IT are shifting. It’s no longer just about digital transformation—it’s about doing it responsibly, transparently, and in a way that delivers long-term value.

Sustainability works best when it’s built into the business—not bolted on. That’s why we help customers move beyond compliance, integrating sustainability into how they operate and grow. Clear goals, smart architecture, and measurable outcomes—not only just checkboxes.

We focus on using data and technology more efficiently. That means less waste, better performance, and systems that are scalable and energy-aware by design. Especially with the growing demands of GenAI, clean, well-structured IT and data is becoming a real differentiator.

Our role is evolving too. We’re not just meeting requirements—we’re challenging assumptions, asking the hard questions, and helping customers focus on what really makes a difference.

At the heart of it all is a simple belief: if a system isn’t secure, resilient, and built with people in mind, it won’t last. That’s why we always design with the end user—and long-term impact—in view.

We’re also investing in better ways to track and communicate performance. Together with CTOs, we’re making IT spend and carbon impact more visible, more actionable, and more aligned with business goals.

And we’re scaling through partnerships. From joint efforts like Let’s Go Protect with VU to broader collaborations around digital resilience, we’re creating ecosystems where sustainability, performance, and progress go hand in hand.

Furthermore, our involvement with the Nationale Coalitie Duurzame Digitalisering (NCDD) further reflects our commitment to collective progress. We believe lasting change happens through shared responsibility.

Built for the long run
We don’t chase trends or tick boxes. We set our own standards—technically, strategically, and ethically. That’s how we build trust. And that’s how we deliver performance that actually matters.

Our commitment to ESG is deeply rooted in our purpose, where we use our People oriented approach and seek long-lasting collaboration for sustainable change, with a focus on efficient and resilient solutions. It keeps us stay focused on what’s real and what has impact. At the same time, we recognize that certifications, compliance, and ethical practices—things like whistleblower policies and anti-corruption measures—are simply part of doing business the right way.

This is what Tech for Good looks like in practice. Built into our unique way of working, aimed at real-world results, and always geared toward a future that’s more sustainable, more resilient, and more human.