Founded in 2003, Schuberg Philis is now officially of age. Commonly traced back to 2006, the concept of cloud computing seems to be turning 15. On the occasion of these cardinal years—and because 2020 was one that only accelerated digital technologies—it’s an ideal time to reflect on our long-term relationship with the cloud. To take stock, we’re sharing here which cloud practices, processes, and products we’re over, which we’re committed to, and which we’re still exploring.
Suspenseful value generation
Buyers huddle at an industrial storage facility while a fast-talking auctioneer scans the group and, before long, the highest bidder wins. A unit’s metal door rolls up. What’s inside? How much would that art deco armoire resell for? Did Hendrix really play that guitar? Can we call an antiques appraiser? The classic scene from an episode of Storage Wars makes for suspenseful reality TV, but it reminds us precisely of what makes some companies so cloud-skeptical.
Peering into a whole new system of storage, with its shrouded architecture and endless containers, questions abound: what lies within, what can be cashed in on, what’s worth keeping? For us, it’s simple: every move to the cloud should generate value—and do so suspense-free. We empower customers to pursue that value by applying solutions that combine our IT expertise with our hands-on understanding of the daily business and needs for security and compliance.
The lift- and- shift fantasy
It sounds seductively easy, like “plug and play” or “shake and bake,” but a lift-and-shift approach to cloud migration is rough and tough. In its haste and one-size-fits-all treatment, lifting and shifting just moves existing problems and limitations to a different datacenter. Once there, total cost of ownership usually rises. That’s why before doing any deployment or design, we evaluate the potential that each workload or application, if migrated, would have to lower costs.
Specifically, we seek to reduce the cost of change, which the cloud’s agility very generously allows. We determine which applications make sense to refactor and which to make cloud-native. We make our customers an integral part of this sifting and sorting process because it’s, literally, their business. So together, we define value streams, assign or reassign operational focus, and make technology decisions. In sum, our contemplative, choosy method to migration urges for plenty of sifting before any lifting.