Overview
De Volksbank is the parent company and platform provider for four bank brands that deliver personalized banking to over 3 million customers in the Netherlands. De Volksbank’s mission is to build close relationships with its customers, employees, and shareholders and to make the biggest positive impact on Dutch society. To improve its customer-facing services, de Volksbank wanted to combine data from various sources to create data-driven business insights that help it adhere to compliance, accelerate application development, and drive adoption of cloud-native technologies. The company selected AWS Partner Schuberg Philis to build a resilient and scalable near real-time data platform on Amazon Web Services (AWS).
Opportunity | Overcoming data silos to understand customers better
De Volksbank had a clear vision for its modern banking platform. It wanted a data platform at the core of its shared services group that would empower its four bank brands with data-driven capabilities to achieve group goals and lead in their respective markets. ASN Bank makes sustainable banking accessible, BLG Wonen makes home ownership more possible for first-time buyers, RegioBank has brought 500 offices to regional customers, and SNS is a bank that offers services to young people, including education and advice to customers who are new to banking.
Sebastiaan Kalshoven, chief technology officer at de Volksbank, leads the generic IT services group. He wanted the data platform to enable each brand to independently use its data platform services to build applications faster, at a lower cost, and to enforce security by design. To support the organization’s DevOps model, he also needed a reliable and scalable IT infrastructure to bring data-driven capabilities to its customer relations, customer service, and administrative departments—across all four brands. Kalshoven’s ideal data platform would give people in these banks access to the right data at the right time so they could optimize profitability, compliance reporting, financial risk, technology, products, services, and staffing.
The challenge for the bank was connecting datasets isolated in financial, banking, and mortgage systems to deliver business value. “We started the data platform three years ago under the assumption it would be easy,” says Kalshoven. “Technology-wise, it was, but breaking down silos is hard.”